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(...) France is asking that between 20%-25% of a streamer’s local revenues from subscriptions be invested in European product and 85% spent on French-language content, the bulk of which must be commissioned to independent French producers, who’d be able to get some upside.
“The dialogue is open and constructive. Of course, we don’t agree on everything, but there is a positive dialogue,” says a Netflix spokesperson, who commented only on French negotiations. “We want to continue to invest significantly in France, and we want to be a long-term partner for the entire French creative community and to make a positive impact.”
An Amazon spokesperson said the company has “engaged with producer bodies … to discuss Prime Video’s future investments in France.”
Across Europe, there is also the matter of whether Netflix and other U.S. streamers should be allowed to benefit from the vast reservoir of European soft money that spans from regional funds to national tax rebates.
In Italy, the key negotiator is Giancarlo Leone, who heads Italian TV producers’ association APA and is proposing to set the investment quota for streamers at 20% of revenue, with a lower rate permitted “if the rules of engagement are regulated.”
