http://www.forbes.com/sites/anthonykosner/2012/10/20/the-hoaxer-the-troll-and-the-running-of-the-digital-herd/
(...) This story seems to me to be almost the inverse of the much more disturbing tale of Violentacrez, the Reddit uber-troll who was outed by Adrian Chen on Gawker last week. Michael Brutsch, as Gawker put it, “The man behind the troll,” created 600 subreddits for obscene and offensive material that he moderated over the course of years. Brutsch generated so much traffic to the nether regions of Reddit that he gained considerable influence on the site and had a collaborative relationship with the (highly unmanaged) management. Reddit even give him an award (a gold-plated Reddit alien bobblehead) for his infamous Jailbait subreddit.
That bobblehead may come back to haunt Reddit. It meant so much to Brutsch to receive it, to be validated by Reddit, that he brought it with him to a shaming interview with CNN and showed it off on camera. (...)